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Explain how promotion is integrated with the rest of marketing mix in a selected organisation to achieve its marketing aims and objectives M1 In this essay I will be describing the promotional mix used by both McDonalds and Coco Cola.
Their new headquarters is now in Oak Brook, Illinois, they are based in countries operating through 35, outlets worldwide. Most people recognise McDonalds due to their very public and famous logo which is known worldwide.
McDonalds are known for their fast food products e. Other than that McDonalds are known for the sponsorship they have with other organisation and events. Advertising is a way in which a company promotes or displays their product or service in an attractive way towards their customers in order for their customers to be interested and purchase it.
This helps business raise awareness as their products would be exposed to more people e. One method of the promotion mix Coco Cola use is advertising. Coco Cola use to promote their soft drink Coke. One method they use to advertise their product would be by placing up to of the most popular names within Britain on the bottles which would make it more attractive with people that got their name on their bottles.
Coco Cola also know by using this method people would actually be interested in searching for their names and buying the Coke bottle. Other than that each bottle would have shareacoke on the bottle which would encourage their customers to share a coke using social media.
This was a very useful method as their rival Pepsi and other major soft drink companies were not using this method to advertise their products. On the other hand McDonalds advertise their products by using any important dates that people are looking forward to e.
One of the marketing objectives it allowed them to achieve would be increase brand awareness. As when Coco Cola advertises e. Advertising could also help promote products effectively in order for people to want to buy it which would increase the sales for Coco Cola resulting in an improvement in profitability.
Coco Cola can also improve their market share through this promotional element as when sales go up that means that the company is selling more resulting in a higher market share in their market.
Advertising allows Coco Cola reach these marketing objectives simply because it is a simple method in communicating to a very large audience which is suitable for Coco Cola as it is an global company. This helps both Coco Cola and McDonalds to raise awareness as their logo is on display for everyone to see.
It does not communicate specific products as only the logo is displayed however when people see the logo they would visits the business which would result in them buying their product. Other famous events or TV shows Coco Cola sponsors would be American idol which is US number 1 TV phenomenon which is a very good method as American idol being the number one watched is guaranteed to raise awareness on Coco Cola logo which would than result in more people going to buy coke bottles and other products that Coco Cola supply.
McDonalds also sponsor local community that run football session in the UK which again could raise awareness to everyone part of their session and their parents or relatives. Using Sponsorship would help Coco cola increase their brand awareness which is one of their marketing objectives this will means that more people would know about their brand.
Sponsoring Olympic Games definitely helped Coco Cola increase its brand awareness as this was a worldwide event which allowed everyone to see the brand from different countries which most definitely assist Coco Cola in increasing their sales.
As the sales are very likely to increase during the event as people would be more likely to buy a Coco Cola product as they would see the Coco Cola logo very often. Another method of promotion mix used by Coco Cola and McDonalds use public relations in which they use social networking in order to communicate with their target audience.The M1 Garand is a caliber semi-automatic rifle that was the standard U.S.
service rifle during World War II and the Korean War and also saw limited service during the Vietnam kaja-net.com M1 rifles were issued to U.S. forces, though many hundreds of thousands were also provided as foreign aid to American allies.
The Garand is still used by drill teams and military honor guards. Btec Level 3 Business Unit With the study guides and notes written by fellow students, you are guaranteed to be properly prepared for your exams.
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The Data Protection Act () was created to ensure that personal information and data is handled correctly. The act stops the distribution and improper use of a person’s data by ensuring that all companies registered with the Data Protection Act follow strict guidelines.
Analyse the benefits of internet marketing to customers? Unit 12 Investigating Internet Marketing - M1. 18 May Comment 1; Reblog It 0; 1 Comment. This is so interesting and most uses full information at this time. Thanks provide these benefits any online marketing.
On How does ASOS use Internet Marketing? Publishers Jump to Services: This survey has no authority other than my own ornery wish to help aspiring writers make progress; I'm really a writer, not a surveyor.