Such adaptation is essential to the long-term survival and growth of the business, especially amid aggressive competition. Governmental intervention can determine the rate and path of business development. Nonetheless, this same external factor creates an opportunity for the company to improve its products.
Pestle analysis of Coca-Cola. Coca-Cola was established in the year at Atlanta, Georgia. The company ranks top in non-alcoholic beverage industry and also in the marketingdistribution and production of its concentrated syrup.
With the brand name coca-cola, the company features many brand like Diet Coke, Fanta, Sprite, Minute Maid which counts to 14 billion dollar revenue.
Coca-cola along with its bottling companies stands first in production and distribution channel in the world. The company has reached over the world with years of existence. The major aim of the company is to increase the market share value which is achieved by maintaining good relations and bond with its associates.
The company Political factors affecting coca cola australia values customer requirements and feedback and also focuses on protecting the company assets and reducing the risks associated with operating the business Thomson, Get Assignment Help from MyAssignmenthelp.
The competition in this market is increasing and the small and local players are facing difficulties in survival. From 20th century the Indian market and consumers are changing and liking the foreign products.
This was the time when Coca-Cola got a green signal from Indian customers.
A threat that the Coca Cola Company had to face recently due to the changes in the political factors was the War against Iraq made USA and UK very unpopular in Middle East 5/5(8). Each year, The Coca-Cola Company, The Coca-Cola Company Non-Partisan Committee for Good Government -- our federal Political Action Committee (PAC) – and our state PACs make political contributions in support of U.S. federal, state and local candidates for office listed in the links below. All political contributions to federal candidates were. The most important political factors which can have a direct impact on Coca Cola are laws and government regulation of food products. For example in US, the .
The best marketing strategy adopted by Coca-Cola in India market is to ensure that its beverages are available at rural areas which are very far and inaccessible and reaching maximum of the Indian people. With this strategy the company gained a brand image among the nation and people started assuming it as iconic image.
But the entry of Coca-cola in India was not easy it has faced various political and legal factors which will be discussed later in the essay.
Introduction The aim of this paper is to discuss the environmental analysis of Coca-cola. Companies of any type of industries are facing the uncertainties of the external environment.
So in this paper we will discuss the external environment of Coca-Cola and how the various factors of external environment affects the functioning of the company and how the company responds to these uncertainties. The basic components of Coca Cola drink are the cola leaves extracts, carbonated water, caffeine and syrup of sugar cane.
The external environment of a company consists of two areas: Macro and micro environment. These factors are social, political, legal, economical, technological factors. Under these factors comes the demographics, corporate social responsibility and environmental forces.
Under micro environment the factors affecting the business operations are market structure, market trends, competition, customers and suppliers Fahad, By studying the macro environment of Coca-Cola we can identify the possible opportunities and threats for the company which are not in control of the business.
Pestle Analysis of Coca-Cola PESTLE analysis is a marketing tool used by marketers and researchers to study the macro environment or the external environment of a company.
The external environment of a company is affected by various factors like Political, Economical, Social, Technological, Environment and Legal. These factors in total define the whole external environment of Coca-Cola from each and every angle and helps in determining how these various factors will affect the performance and business operations of the company in long run Pestle Analysis, Although the company is leading the beverage industry but still to sustain its competitive advantage the company should conduct regular PESTLE analysis so that it can keep a track on its competitor strategies and seek the opportunities so that it can win the customer loyalty and its market position.
Pestle Analysis In Table Political The political environment of India is influenced by various factors like government policies, interest of political parties. India started liberalization with which Coco-Cola got easy entry in India.
But because of corruption and pressure from various political parties the company faced down-run and then again it entered India by fulfilling all the political factors.
Economical The Indian economy is quite stable since after the introduction of Industrialisation policies. With these policies there has been reduction in industry licensing, foreign capital liberalization which leads to constant improvement of Indian economy.
Thus high GDP and constant improving economic condition of India brings favourable market for Coca-Cola Social India has huge population with higher younger generation. The population rise leads to more employment and people have more money to spend. The youths of India are more health conscious and constantly looking for drinks which are refreshing.
The climate of India is hot where people look for beverages which are cold and refreshing which can quench their thirst. Thus the social factors of India are favourable for Coca-Cola Technological India is a developing country and has strongest IT sector in the world.Coca-Cola operates in more than countries.
Because of the local nature of our business, we are in the unique position to contribute to the economic vitality of . Not only is PepsiCo the world’s largest beverage company, but in nations (with consumers enjoying an average of billion servings a day), sells about sparkling brands, including 4 of the top sellers (coca- cola, diet coke, sprite and fanta), sparkling beverages, juices, and ready to .
Changes in established laws may prevent Coca Cola from distributing drinks. Accounting, taxes, internal marketings, and changes in labor laws can affect Coca Cola in this way.
Economical factors. Coca Cola products are distributed to hundreds of countries.
These countries have different customs, cultures, tastes, and desires. Coca-Cola is one of the world’s largest and most popular brand in beverage industry. Coca-Cola was established in the year at Atlanta, Georgia.
The company ranks top in non-alcoholic beverage industry and also in the marketing, distribution and production of its concentrated syrup. With the brand name coca-cola, the company features many brand like Diet Coke, Fanta, Sprite, Minute Maid which . This economic factor affects the Coca-Cola Company because a bigger portion of it’s operations are in China.
If the economy in China is deteriorating, it would affect the Coca-Cola Company as well. Political Factors Affecting Coca Cola Australia.
the environmental factors that could possibly affect their marketing both globally and domestically. The Coca-Cola Company and Subsidiaries have many environmental factors that affect their global and domestic marketing decisions.