September 4, TO: It is a truly unfortunate situation when product contaminations occur and especially inopportune when customers experience sickness as a result. These situations can destroy customer confidence; however, a properly executed communication strategy will allow Odwalla to maintain relationships with consumers, save the brand value, and preserve consumer loyalty. Facts of the Case 1.
Includes bibliographical references and index. Management Communication in Transition Case 1. Great West Casualty v. Great Lakes Garments, Inc. Communication and Strategy Case 2.
Can Customers Breastfeed in a Coffee Shop? Augusta National Golf Club: Membership for Women or Staying the Course? Public Perception and Brand Protection. Communication Ethics Case 3. Excel Industries A Case 3. The Soul of Dell: The Value of Corporate Philosophy Statements.
An Accounting Firm in Crisis. Preparing to Speak at Staples, Inc. Farberware Products of America. Volvo of North America Chapter 6: The United States Olympic Committee: Persuading Business to Participate in the Olympic Movement.
An Invitation to Wellness at Whirlpool Corporation. Cerner Corporation Case 7. Listening and Feedback Case 8. The Role of the Regional Sales Manager. The Role of the Chief Buyer. The Role of the Observer.
The Role of the Store Manager. The Role of the Instructional Facilitator. Nonverbal Communication Case 9.A communications strategy is an in-depth overview of a marketing campaign proposal or a public relations strategy on delivering a certain message. The departments and employees involved in the strategy can be introduced to it through a memo.
The memo provides an overview of what the communications strategy will entail. Odwalla Communication Consulting Team #5 Half Moon Bay • California DATE: October 31, TO: Steven Williamson, CEO CC: Odwalla Headquarters FROM: Odwalla Communication Consulting Team #5 SUBJECT: Important Strategies for Odwalla Crisis This memo recommends a communication strategy in response to recent E.
coli outbreak associated with Odwalla beverages, and future company producers %(5). Odwalla Case 1. What factors contributed to the outbreak of E. coli poisoning described in this case?
Do you believe that Odwalla was responsible, wholly or in part, for the outbreak? Why or why not? There are three factors which contributed to this incident. Odwalla Strategy Memo Essay DATE: November 4, TO: Re: Communication Strategy Memo Confidential The bulk of the issues as I understand them are finding a manner to properly address the practice your company has been performing in regards towards reaffirmation agreements to those whom have filed bankruptcy.
To a lesser extent if.
Odwalla Incorporate is known for high quality products and it takes pride in the way the juices are made. However, with E. coli crisis it has become extremely difficult to maintain that standard unless Odwalla designs a proper strategy to counter the effect.
These situations can ruin customer confidence In a company; but, a well thought out treated will allow Dollar to continue positive relationships with customers, keep the brand significance, and maintain consumer loyalty.